Jeff Lash // Product Management Leader // Pickleballer // Vibraphonist // Resident of St. Louis, MO

Product Management

Photo of Jeff LashI currently work for as VP, Global Product Management at Forrester, where I lead product management for Forrester’s portfolio of subscription-based research offerings.

I published the blog How To Be A Good Product Manager for over 10 years, providing resources and tips on good product management practices. I used to Tweet occasionally about product management on Twitter as @jefflash but for the past few years I’ve been posting about product management on LinkedIn instead.

I founded and serve as President of the St. Louis Product Management Group, a 501(c)3 not-for-profit organization that exists to promote the practice of product management within the St. Louis community; I also chair the  annual ProductCamp St. Louis unconference.

You can read more about my work in product management, product marketing, product development, and user-centered design.


I’m a 4.0+ pickleball player (find me on DUPR) and coach — I’m a PPR Certified Coach and I’m an IPTPA Level One Certified Instructor.


I play several instruments, but mainly the vibraphone (although not as much recently)